Grabbing affiliates' attention is hard! They have the traffic. They are influencing the buyer. They have the power to determine if the users choose your brand or one of your competitors. But what is never spoken about are three factors that can have a massive influence on the EPC.

Categorizing affiliate types empowers businesses to optimize their affiliate marketing program, enhance partner relationships, and align their strategies with the strengths and preferences of different affiliate categories. 

How you can bridge the attribution gap and get meaningful marketing insights.

Here are some of the key points to note from the FTC’s current guidelines for sponsored content.

The desire to get your brand & offers in front of as many affiliates as possible is often tempting, but it’s important to be vigilant about the risks of overwhelming your team & not having a unified view of channel performance.

Discussing the complicated relationship between supply chain and marketing in e-commerce.

The following gives an overview of why and when to use CPL deals in your affiliate strategy.

Here are 5 of the more controversial money saving tips we’ve made this year.